Encourage Activity provides physical activities to older people in care and residential homes across the UK. A logo, business stationery and website was needed to promote their services and raise awareness of the problems associated with lack of movement amongst the elderly.
The brand had to be fun and inspiring, showcasing the type of activities that the company provide along with a wealth of knowledge, but show a complete understanding and empathy towards elderly people and the day-to-day problems they encounter.
In depth research was carried out into the psychological boundaries the elderly can face, and into the psychology of colour perception and memory amongst patients with dementia and alzheimers. Photography services were also provided, capturing real activity sessions and the emotions of participants to reassure and capture the essence of Encourage Activity’s unique approach.
Branding, Online, Print